Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
Partnering with leading fashion designer, Folake Folarin-Coker, the launch of NEW Ariel Automatic unveiled an exclusive, cutting-edge washable line under her Tiffany Amber label, inspired by Ariel and the Perfect Match concept.
“I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker.
Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.
“The Woodin brand is inspired by African culture and it is constantly evolving to define a new African fashion identity. We are excited to partner with Ariel to deliver our fans a cleaning solution that can keep their treasured Vlisco fabrics beautiful,” said Adaeze Alilonu, Marketing Manager, Vlisco Fabrics.
Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said that: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”
She added that, “Ariel’s partnership with Ms Coker and with Vlisco Fabrics enables us to stay abreast of current industry trends in textile and fabric innovation, where imagination and technology combine to produce exciting new fashions. This further strengthens our ability to deliver Nigerians a product that will be the ‘perfect match’ for their style.”
Ariel Research and Development Manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of NEW Ariel Automatic’s performance, not only its superior cleaning and stain-removal, but also how it helps to protect and enhance fabrics.
“Ariel’s 3-Step Fibre Science works deep down at a fibre level to clean, protect and enhance the sensorial qualities of clothes (the look, feel and scent). Ariel Automatic allows you to achieve the highest standard of clean in 1 Wash, while protecting your clothes and providing freshness throughout the day,” she said.
Explaining the importance of using the correct detergent she added that: “Regular hand wash detergent is less effective in machines because it produces too much foam, which may delay the washing cycle, reduce cleaning effectiveness and prevent proper rinsing. NEW Ariel Automatic is the perfect match for your washing machine to deliver brilliant cleaning results.”
The special guests included top class celebrities, veteran broadcaster Soni Irabor and his ever radiant wife Betty Irabor, the Publisher of the highly esteemed Genevieve magazine; Adesuwa Onyenokwe, Publisher of the popular TW Magazine; Morayo Afolabi-Brown Director of Programmes at Television Continental (TVC), host and originator of the popular early morning talk show programme “Your View” accompanied by her co-host Peace Osayuwamen Saleh; celebrity fashion designer Folake Folarin-Coker whose Tiffany Amber fashion house displayed apparels on the #ArielPerfectMatch theme of the spectacular event; Funmi Ajila Ladipo, National President, Fashion Designers Association Of Nigeria (FADAN); Adaeze Alilonu, Marketing Manager at Vlisco Nigeria; Patience N’kamba Makenga, P&G Research And Development Manager; Ehinomen Enekabor, P&G Commercial And Brand Director Nigeria; George Nassar, P&G Vice President and General Manager Nigeria; Jeanne Du Plessis, P&G Communications Manager for Sub-Saharan Africa; Dr. Phil Osagie, Managing Partner of JSP Corporate Communications Nigeria; Mrs. Aderonke Adebule, Executive Director, JSP Corporate Communications Nigeria, Funmi Erikitola, Media Monitoring Manager, JSP Corporate Communications Nigeria; celebrated actress Ireti Doyle; Toni Aladekomo of Bytesize Limited and Abolaji Banjoko, popularly known as Beejay Sax who thrilled the audience with instrumental Jazz medleys.
Mrs. Funmi Erikitola, Media Monitoring Manager, JSP Corporate Communications Nigeria, Jeanne Du Plessis and Mrs. Aderonke Adebule, Executive Director, JSP Corporate Commu¬nications Nigeria.
ARIEL AUTOMATIC PRODUCT FACT SHEET
NEW ARIEL AUTOMATIC WILL KEEP YOUR CLOTHES BEAUTIFUL FOR LONGER
The highest standard of cleaning in ONE wash – now for Automatic
Ariel understands that sometimes we fall out of love with our favourite item of clothing, and most of the time we don’t know why, but this is what Ariel Fibre Scientists study. We know that our senses work together to influence our perception of the beauty of our clothes (their look, feel and scent) making an unconscious decision to accept or reject them. Wash after wash, clothes can lose the look, feel and smell that we used to adore, so we start to relegate them to the back of our wardrobe. Therefore it is crucial that fabric care not only cleans our clothes (that goes without saying), BUT it should also protect and enhance them so that our favourite garments can stay favourites by prolonging their look, feel and freshness
Ariel Automatic works deep down at a fibre level to clean, protect, and enhance the sensorial qualities of your clothes (their look, feel and scent) and remove tough stains in ONE WASH. It redefines what it means to care for fashion with unique Fibre Science technologies that allow you to achieve the highest standard of clean to keep your fashions beautiful for longer.
What Is Special About Ariel Automatic?
Ariel has 45 years of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria.
NEW Ariel Automatic has been specifically designed for washing machines and is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
Ariel’s advanced formula provides outstanding stain removal because it is specially formulated to tackle greasy stains and the other common soils.
What makes it so special is that this formula includes a cleaning booster which is exclusive to P&G. This cleaning booster helps to protect fibres from stain re-deposition which means it prevents stains and soils in the washing water going back on the fabric during the wash. If this happens it can create what we call a ‘grey veil’ on your fabrics – turning whites dingy and dulling your colours.
Ariel’s advanced formula not only provides a deep clean in one wash it actually helps to protect against future stains because it includes special stain prevention molecules that coat the fibres and gives them a greater ability to resist new soils, protecting and enhancing the sensorial qualities (look, feel and scent) of the clothes you love.
Ariel: Innovating for 45+ years
Over the past 45 years, Ariel has continually innovated to always provide laundry solutions that simplify the laundry process and everyday consumer life. Just as consumer needs are evolving, so is Ariel. Did you know Ariel introduced its first powder detergent in 1967 in Western Germany?
Ariel Automatic Availability
Ariel Automatic is available at leading retailers in Nigeria in 1kg & 2kg packs
Share your Perfect Match and WIN!
#ArielAutomatic is the perfect match for your washing machine for brilliant cleaning results.
Ariel invites you to share your style in its Perfect Match selfie competition on Facebook: www.facebook.com/arielnigeria. Simply share a photo of yourself showing off your Perfect Match and upload on the link provided. You will be in line to win great prizes such as LG washing machines, Jumia vouchers, Vlisco fabrics and an exclusive Tiffany Amber outfit.
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